The Main Variables of Market Segmentation

There is no single way to create a segment of the market..Marketers should try different segmentation variables, by themselves or in combination to find best way to map the structure of the market..There are a few main variables that are frequently used to determine market segmentation,there are the geographical, demographic variables, psikografik, and the behaviour of certain..

1.  The Geographical Segmentation

The geographical segmentation dividing the market into several units in such countries, the geographical regional, provincial, city, district, region and village housing area..A company may decide to operate in one or more geographical areas or operate in all regions but did not pay attention to the psychological needs and desires of consumers..

2.  Demography

Demographic market segmentation dividing the market into groups based on variables such as:

  • Gender
  • Age
  • Marital status
  • Number of children
  • Income
  • Religion
  • Demographic segmentation multivariate
  • etc

These demographic factors is the basis of most popular for making consumer group segment..The main reason for this, namely the consumer needs, wants, and easily measured..In fact, if the market segment was first determined using other basic demographic characteristics, then it is definitely known that knowing a large target market and to reach efficiently..

3.   Segmentation Psychographics

Segmentation psychographics dividing different groups into buyers based on characteristics such as:

  • The social class
  • Lifestyle
  • Personality

In the Group domografik, different people may have different psychographics features..

4.   Behavior Segmentation

Behavior segmentation segment your buyers based on knowledge, attitude, or use their reaction to a product..Many marketers believe that the variable behavior is most good to form an initial segment of the market..



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